evolution of bait:

- outrageous statements like “everyone should die”

- official corporate account saying very silly and informal things

- claims that are obviously false in a specific way, like “there is no food that begins with the letter H”

- official corporate account saying things that could be interpreted as business-related but could also be interpreted as unintentionally hilariously inappropriate (“how do you top your sub”)

- multiple choice polls asking a very easy question where all the provided answers are things no one in all of history has ever said or thought before

- outrageous statements like “everyone should die” but claiming to be from an official corporate account…?

….is this really where we’ve gotten to?

…I mean. It does seem to be getting engagement. Go with what works, I guess