what the commercial says: “real people! not paid actors!”

what it probably means: “the things these people are saying about using our product are based on actual experiences they had with it. They are doing a job for us that is similar to what professional actors would do, but theirs is largely ad-libbed and based on real life. They do not do this job for their regular income.”

what I hear: “paid actors aren’t real people. these ones are real people, so we don’t pay them.”